We are pleased to share an update on the strategic repositioning of Bity. As a long-standing player in the Neuchâtel blockchain ecosystem, we have recently taken significant steps to redefine our vision and objectives. This new chapter marks our commitment to expanding our activities into tokenization, asset custody, and strengthening our presence in the European market.
A Renewed Leadership Team
We are pleased to welcome Melissa Song as the new CEO of Bity. With extensive experience in the traditional financial industry, including a tenure at Bloomberg in Hong Kong, Melissa brings a unique perspective and strategic vision for our future growth. Alongside her, Michael Peterer, a PhD in physics and former partner at msg Group, will oversee operations. Their combined expertise is a valuable asset to our team.
European Expansion
Under the leadership of Gian Bochler, co-founder of Bity, we aim to broaden our reach in Europe. Leveraging the Luxembourg market and complying with the European MiCA regulation, we are committed to offering innovative and secure solutions to our European clients.
New Opportunities for Our Clients
Our commitment to providing reliable brokerage services remains unchanged. We are adding new options, including tokenization and crypto asset custody. Additionally, we continue to support the unbanked crypto ecosystem by facilitating crypto bill payments for business clients through our newly launched wallet. This wallet, which will continue to be developed, will be the central point of our future strategy.
Bity is on the brink of a new era of innovation and growth. We look forward to sharing this journey with you and continuing to provide cutting-edge solutions in the digital asset universe.
More infos about Bity: https://bity.com/
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